Privacy policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to any information that can personally identify you.

1.2 The controller responsible for data processing on this website under the General Data Protection Regulation (GDPR) is [Shop Name]. The controller is the individual or legal entity that determines the purposes and means of processing personal data, either alone or jointly with others.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller). You can recognize an encrypted connection by the “https://” prefix and the lock icon in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only (i.e., you do not register or otherwise provide information to us), we only collect the data transmitted by your browser to our server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary to display the website:

  • The website visited
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address (if applicable, anonymized)

Data processing is carried out pursuant to Article 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or otherwise used. However, we reserve the right to check the server log files retroactively if there are concrete indications of unlawful use.

3) COOKIES

To make our website more attractive and enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files stored on your device. Some of the cookies we use are deleted after your browser session ends (so-called session cookies). Other cookies remain on your device, allowing us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process specific user information such as browser and location data or IP address values to a limited extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In part, cookies help simplify processes (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is processed by individual cookies implemented by us, the processing is carried out under Article 6(1)(b) GDPR for contract execution or under Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly design.

We may collaborate with advertising partners to make our online offer more interesting. In this case, cookies from partner companies may also be stored on your device during your visit (third-party cookies). If we cooperate with such advertising partners, you will be informed about the use of such cookies and the type of information collected in the relevant sections below.

Cookie Management: You can configure your browser to notify you about the setting of cookies, decide individually on their acceptance, or exclude cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. Refer to your browser's help menu for instructions:

Please note that disabling cookies may limit the functionality of our website.

4) CONTACT

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form can be found in the respective form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing is our legitimate interest in responding to your request under Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted once your inquiry is fully resolved, provided that no statutory retention requirements apply.

5) DATA PROCESSING FOR ACCOUNT CREATION AND CONTRACT EXECUTION

Under Article 6(1)(b) GDPR, personal data will be collected and processed when you provide it to us for the execution of a contract or the opening of a customer account. The specific data collected can be seen in the respective input forms. You can delete your customer account at any time by notifying the controller. We store and use the data you provide for contract processing. After the contract is fully executed or your customer account is deleted, your data will be blocked and deleted following tax and commercial retention periods unless you have explicitly consented to further use of your data or we are legally permitted to use the data in another way, about which we inform you in this declaration.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription
When you subscribe to our newsletter, we regularly send you information about our offers. Providing your email address is mandatory for receiving the newsletter; additional information is optional and used to personalize communication. We use a double opt-in procedure for newsletter registration to ensure your consent. This means we will only send you a newsletter if you confirm your subscription via a confirmation link sent to you.

By activating the confirmation link, you consent to the use of your data under Article 6(1)(a) GDPR. You can unsubscribe at any time using the link provided in the newsletter or by notifying the controller. Upon unsubscribing, your email address is promptly deleted unless you have expressly consented to further data use or we are legally permitted to retain it for another purpose.

6.2 Newsletter for Existing Customers
If you provided your email address when purchasing goods or services, we reserve the right to send you offers for similar products or services without requiring separate consent. You can object to this use of your email address at any time by notifying us.

Repeated Display of the Same Ads

Using a cookie ID, Google records which ads are displayed in which browser, ensuring they are not shown multiple times. This processing is based on our legitimate interest in the optimal marketing of our website, in accordance with Article 6(1)(f) of the GDPR.

Conversion Tracking via DoubleClick

Additionally, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. For instance, this occurs when a user views a DoubleClick ad and later visits the advertiser's website using the same browser to make a purchase. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the extent and further use of the data collected by this tool by Google. Based on our current knowledge, we inform you as follows: Through the integration of DoubleClick, Google receives information that you have accessed a specific part of our website or clicked on one of our ads. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered or logged in, it is possible that the provider will obtain and store your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (see Google Ads Settings). Please note that this setting will be removed if you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance website for more information about cookie usage and make adjustments there. Finally, you can configure your browser to notify you about cookie settings and allow you to decide whether to accept them individually or block them for specific cases or entirely. If you decline cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with EU data protection standards.

For more information about DoubleClick by Google’s privacy policy, visit:
Google Privacy Policy

Use of Google AdWords Conversion Tracking

This website uses the "Google AdWords" online advertising program and, as part of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our attractive offers on external websites through advertising materials (so-called Google AdWords). In relation to the data from advertising campaigns, we can measure the success of individual advertising efforts. Our interest is to display ads that are of interest to you, make our website more appealing, and achieve fair advertising cost calculations.

The conversion tracking cookie is set when a user clicks on a Google-served AdWords ad. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used to identify you personally. If the user visits certain pages on this website and the cookie has not expired, Google and we can detect that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a unique cookie. Cookies cannot be tracked across AdWords customers' websites. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers receive the total number of users who clicked on their ad and were redirected to a conversion-tracking tagged page. However, they do not receive any information that personally identifies users.

If you do not wish to participate in tracking, you can opt out by disabling the Google conversion tracking cookie in your internet browser’s settings. In this case, you will not be included in conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Article 6(1)(f) of the GDPR.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with EU data protection standards.

For more information about Google's privacy policy, visit:
Google Privacy Policy

You can permanently disable cookies for ad preferences by configuring your browser software accordingly or by downloading and installing the browser plugin available at:
Google Ads Plugin

Please note that certain website functions may not work or may be limited if cookies are disabled.

This website uses the Facebook Pixel of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the event of explicit consent, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help optimize future advertising campaigns.

The collected data is anonymous to us, meaning we cannot trace it back to individual users. However, Facebook stores and processes the data, making it possible to link it to the respective user profile and for Facebook to use the data for its own advertising purposes in accordance with Facebook's Data Usage Policy (https://www.facebook.com/about/privacy/).

This allows Facebook and its partners to show advertisements on and outside of Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing activities take place only with your express consent in accordance with Art. 6 (1) lit. a GDPR.

Consent to the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, we ask you to seek permission from your legal guardians.

Facebook Inc., based in the USA, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the level of data protection applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no cookies can be placed in the future or already stored cookies are deleted. However, disabling all cookies may mean that some functions on our website can no longer be executed. You can also deactivate the use of cookies by third-party providers, such as Facebook, on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which enables us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising through a pseudonymous Cookie ID and based on the pages you visit. Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) lit. f GDPR.

Further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups.

You can permanently deactivate the placement of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can inform yourself about the setting of cookies and make settings for this on the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude the acceptance of cookies for specific cases or in general. The functionality of our website may be limited if cookies are not accepted.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU. Further information and Google's privacy policies regarding advertising can be found here: https://www.google.com/policies/technologies/ads/.

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights as a data subject with respect to the processing of your personal data (rights of access and intervention), which we inform you about below:

  • Right of access pursuant to Art. 15 GDPR: You have the right to request information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned retention period or criteria for determining the retention period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if not collected by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate correction of inaccurate data concerning you and/or completion of your incomplete data stored by us.

  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data as long as the accuracy of your data contested by you is verified when you oppose the deletion of your data due to unlawful data processing and instead request the restriction of processing of your data, if you need your data for the assertion, exercise, or defense of legal claims after we no longer need this data for achieving our purpose, or if you have filed an objection for reasons related to your particular situation, as long as it is not yet clear whether our legitimate reasons outweigh yours.

  • Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing to the data controller, the latter is obligated to communicate this rectification, erasure, or restriction of processing to all recipients to whom the personal data concerning you has been disclosed unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transmission to another controller, where technically feasible.

  • Right to withdraw consent pursuant to Art. 7 (3) GDPR: You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the affected data immediately, provided that further processing cannot be based on a legal basis for consent-free processing. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your residence, place of work, or the place of the alleged violation, without prejudice to any other administrative or judicial remedy.

13.2 Right to object

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.

If you exercise your right to object, we will stop processing the affected data. However, further processing is reserved if we can demonstrate compelling legitimate grounds for processing that override your interests, fundamental rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such advertising purposes. You can exercise the objection as described above.

If you exercise your right to object, we will stop processing the affected data for direct marketing purposes.

14) DURATION OF THE STORAGE OF PERSONAL DATA

The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax law retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in further storage.

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